BAY OF PLAY

BAY OF PLAY

Project:   Bay of Play Client:     SeaWorld San Diego Location: San Diego, California Overview: Renovation of an existing children play area into a Sesame Workshop theme. The scope included addition of three new all family rides, two new play areas, new character photo venue, a new character costumes storage and actor break room. All existing remaining attractions were re-themed to support the Sesame product. A key challenge of this project was to integrate the Sesame Workshop brand into a SeaWorld brand and make it fit thematically within the context of the park. As Director of Creative Development for Busch Entertainment Corporation (Now SEA) Jumana Brodersen led the Creative development process and guided the product selection and the thematic direction. The outcome is a successful delivery of a fun, colorful and playful Sesame Street themed area that fits naturally with the surrounding existing...
PEZI’S WORLD

PEZI’S WORLD

Project:    Pezi’s world Client:      Tivoli Gardens Location:  Copenhagen, Denmark Overview: 1,530 square meters project area includes renovation of an existing 680 square meter children’s play area and expansion into an adjacent land. Project includes all new play elements, a ride, a new pancake restaurant and a family restroom. This area was thoughtfully rebranded into the famous Danish character Rasmus Klump , balancing the Rasmus brand accurately and appropriately without overpowering the Tivoli Gardens brand. Services: Master planning, Design of all project elements.  Concept phase through construction...