Project: Wild Wadi Development Plan
Location: Dubai, U.A.E.
Wild Wadi opened to public in 1999 as the leading Water Park in Dubai and one of the most prestigious in the world. The park’s unique setting overlooking Burj Al Arab – along with its unique and thrilling ride attraction mix – have earned it the third best waterpark according to LA Times Magazine in 2013.
The continuous growth in attendance is reaching the tipping point where the level of guest services will decline.
The client wanted to conduct a high level analysis to identify future capital improvements that will support implementation of the overall company’s strategies. Services:
JCO, in collaboration with Water Technology, Inc. provided park analysis, attendance and demographics analysis of existing conditions assessment and evaluation. Recommendation for a ten year development plan, with high concept attraction ideas.