Project:   Bay of Play

Client:     SeaWorld San Diego

Location: San Diego, California


Renovation of an existing children play area into a Sesame Workshop theme. The scope included addition of three new all family rides, two new play areas, new character photo venue, a new character costumes storage and actor break room. All existing remaining attractions were re-themed to support the Sesame product.

A key challenge of this project was to integrate the Sesame Workshop brand into a SeaWorld brand and make it fit thematically within the context of the park.

As Director of Creative Development for Busch Entertainment Corporation (Now SEA) Jumana Brodersen led the Creative development process and guided the product selection and the thematic direction. The outcome is a successful delivery of a fun, colorful and playful Sesame Street themed area that fits naturally with the surrounding existing structures.